Drew may have won the competition—and thus the title of 2011 Champ—but our devious sportswriters had the last laugh!
Star Advertiser's Bracket Challenge Ad Campaign
An advertising campaign for the Honolulu Star-Advertiser's 2011 edition of the annual "Star Advertiser Bracket Challenge". The campaign was a month-long project that utilized a variety of various antique photographs for use in promo ads and teasers throughout the duration of the campaign. The images, from early 20th century portrait photography, were used as satire to help evoke the lighthearted, yet still fiercely competitive, mood of your typical "March Madness" office pool. The goal was to have a series of fun ads about a basketball tournament that break from the status quo of traditionally flashy sports campaigns.